Oleksandr Chemyshev: Often journalistic standards are ignored for the sake of patriotism and ideology. Our studies on current journalistic tendencies show problems like biased reporting, incorrect terminology and hate speech, commissioned reporting or the copying of other articles. Stories about the simple people [what the real consequences of war are for the people living in the East of Ukraine, editor’s note] can mainly be found in social media, but not in the traditional media.
Do you think that people still trust the Ukrainian media?
Many polls, including some sociological studies (http://www.pravda.com.ua/news/2015/06/30/7072928, http://www.unian.ua/society/1225738-sotsiologi-dovira-ukrajintsiv-do-vladi-za-rik-radikalno-vpala-lideri-doviri-volonteri-i-tserkva.html), show the descending level of trust of the Ukrainian people in their media. According to such polls, between January and July 2015, 11% have more, but 19% show less trust than before. The trust in Russian media is even lower. Only 1% of the people asked increased the trust, 60% trust less now.
It is not only the war, but the situation on the Ukrainian media market that undermines the credibility. In the national register of the Ukrainian media regulation office http://www.nrada.gov.ua/ua/derzhavniyreestr.html 1660 national and local TV and radio companies are listed, with at least 700 of them regularly working. This amount of broadcasting stations cannot be financed by advertising money only. This means that there must be a dependence of the outlets on commissioned and paid reporting as well as a close loyalty to media owners.
From my personal point of view, journalists should always try hard to carefully investigate and report reality as accurate as possible. An honest journalist is the most powerful weapon against Russian propaganda.
If people do not trust Ukrainian media, how influential is the Russian propaganda then?